Mollusk x Generic Surplus ‘Shoes for the Subconscious’

Mollusk x Generic Surplus

For Spring 2013, Mollusk and Generic Surplus have shared insights into California culture to create a casual shoe that celebrates the California coast and echoes the lifestyle of today’s modern adventurer. With the aim to design a shoe whose style and functionality transfers seamlessly from beachside activities to day-to-day city life, resulting in the perfect ‘Shoe for the Subconscious.’ The Mollusk shoe comes in a brown, washed black, and navy suede and is now available at Mollusk and Generic Surplus stockists and online here. Watch the short visual filmed and edited by Alex Kopps below and get a feel for the brands sense of purpose.