Milk Makeup has collaborated with Very Good Light to create a beautiful campaign that explores gender roles and the way humans identify themselves.

The two-minute clip, entitled “Blur the Lines,” features a group of women and men who share their own personal stories about what it means to be an individual today. The campaign was inspired by Milk Makeup’s new Blur Stick, a primer designed for all genders that launched earlier this year.

Watch the Georgie Greville-directed clip above.