Cult beauty brand Milk Makeup has unveiled their latest product, the Blur Stick, otherwise known as the brand’s very first primer.

The new matte primer is designed to blur pores and perfect skin with a single swipe (yes, it comes in a stick form) for Snapchat-filtered skin IRL. It’s also colourless, silicone-free and completely vegan.

Swipe on and blur out. The Blur Stick retails for $36 USD and launches on January 9th at