Maison Margiela has unveiled its Autumn/Winter 2025 Avant-Première campaign, featuring Miley Cyrus and photographed by Paolo Roversi. The portraits are stripped-back, raw and painterly, capturing Cyrus immersed in the house’s codes of deconstruction and reinvention.
The campaign reflects Margiela’s fascination with the passage of time—cherished garments that fade, crease, and mend but continue to evolve. Drawing on techniques from its Artisanal atelier, the collection celebrates clothing as something lived-in and passed down.
Cyrus appears in Margiela’s emblematic pieces, including deconstructed tailoring, second-skin bodysuits, and the reinterpreted 5AC bag, paired with classic Tabi boots. In several images, she appears nude, her body painted white in homage to the Maison’s bianchetto technique. “The nudes by Paolo are so iconic and signature to his art. Standing naked for a fashion campaign felt major, all I wore was body paint and the signature painted Tabi boots. In that moment, Margiela and I became one,” Cyrus said.
The clothes push Margiela’s timeworn aesthetic further: coats are permanently pressed with folds, tailoring is faded to mimic sun exposure, and knitwear and denim show visible repair. Deconstruction defines dresses and tops—skirts worn inside-out, satin dresses exposing pads as ornament, and hybrids that splice shirts, trousers, and skirts into new forms.
Accessories follow suit. The 5AC bag re-emerges as a softer, waxed version designed to show its age, while the new Dress-Age line offers totes and hobos in calfskin with earthy finishes. Footwear takes on sculptural, warped shapes, from bent leather pumps to distressed derbies, with the spiked-sole “Sprinters” sneakers appearing in fresh colourways, each pair uniquely treated for a vintage feel.
Maison Margiela’s AW25 is a meditation on imperfection—embracing traces of time and wear as proof of beauty, memory, and reinvention. We LOVE it!