As part of their international fashion commitment, Mercedes-Benz has released their key visual ad shot by Terry Richardson featuring the Mercedes-Benz Concept A-CLASS and Jessica Stam for their Spring/Summer 2012 campaign.
The Concept A-CLASS show car embodies the vision of the next generation of Mercedes-Benz. To celebrate, photographer Terry Richardson has turned the spotlight on the Concept A-CLASS, creating a picture of seduction that is truly breathtaking. Top model Jessica Stam poses on the roof, lending a further dimension to the tremendous dynamism of the Concept A-CLASS. The stunning black dress with lace sleeves, a daring cut-out on the neckline and details made from feathers is a creation by Giles Deacon for Emanuel Ungaro.
The visual will be premiered at the Mercedes-Benz Fashion Week Berlin in July 2011, once again illustrating the creative potential of the company’s commitment to fashion and represents a synergy of fashion and automotive technology.