It’s a man’s world!

Back in October, James Charles was made CoverGirl’s first-ever male spokesmodel, and it appears as though the makeup giant’s competitor Maybelline has taken note.

Meet Manny Gutierrez, a.k.a. Manny MUA, Maybelline’s newest male brand ambassador! The beauty influencer and vlogger has an overwhelming 3 million Instagram followers and 2.1 million YouTube followers, making him the perfect fit for Maybelline’s Big Shot Mascara campaign.

He stars alongside Shayla Mitchell, another prominent influencer.

“We’re so excited to team up with Manny and Shayla, who are true leading influencers in the social media world, on our first ever video campaign that features influencers as the stars,” said Maybelline Senior Vice President of Marketing Anne-Marie Neslon Bogle via a press release.

We couldn’t be more thrilled. Cheers to gender equality in 2017!