Marc Jacobs x Diet Coke

Hot on the heels of Karl Lagerfeld and Jean Paul Gaultier, Marc Jacobs stars as the new face of Diet Coke, as well as the creative director for 2013. 

Photographed by Stéphane Sednaoui, the campaign features a super jacked up Jacobs in a photo booth getting intimate with a sexy little can of Diet Coke.

Take a look at Marc in action below, and stay tuned for more information on the campaign soon!