We may still mentally be in knitwear season, but GANNI is gently pulling us into a softer, sunnier headspace with their new Spring/Summer 2026 campaign. It’s a hazy love letter to that strange, magical moment between seasons shot by Harley Weir and styled by Vanessa Reid.
The campaign unfolds inside a character-filled country home that feels more distant memory than shoot location. Inspired by the Danish summer house where creative director Ditte Reffstrup spent her childhood, the setting is rich with maximalist interiors, cozy textures and light that slips in like the familiar promise of warmer days ahead.
Front and centre is Maggie Maurer, embodying the GANNI Girl in her truest form: confident, expressive and entirely herself. The images capture that fluttery in-between feeling with doors opening, seasons shifting, and excitement building, when summer hasn’t quite arrived but you can basically taste it coming.
“Summer has always been a time of discovery for me,” Reffstrup shares. “Those echoes of childhood stay with you and shape who you become.”
With SS26, GANNI bottles those fleeting moments and turns them into something dreamy, nostalgic and just playful enough to make you start planning outfits for a season that still feels like a little ways off.
