MAC Cosmetics have just announced the next face of their MAC AIDS Fund Transgender Initiative, starring none other than the infamous Caitlyn Jenner. Together with Jenner, MAC has created a lipstick shade, called Finally Free, which of course gives nod to her recently, rather fearless gender transition. The lipstick will be available exclusively online starting April 7th with the entirety of proceeds going to the MAC AIDS Fund Transgender Initiative which supports the transgender communities.

Take a look at the campaign imagery above now and stay tuned for more details and closer look at the shade.