Earlier this month, luxury gym/yoga wear brand Lululemon released a new line of “anti-ball crushing” men’s underwear. Their accompanying campaign is ballsy, to say the least (pun obviously intended.) The brand has been struggling with attracting male customers in recent years, but perhaps this campaign will have men flocking to their stores to try these ultra comfortable, supportive briefs. Have a look at the gutsy campaign video. Cheeky and risqué, we think the ad is clever!