Lululemon has launched their first ever global brand campaign entitled This Is Yoga, which among others, stars UK Grime act P Money. According to statement from the brand the purpose of the campaign is to inspire people through the eyes of individuals around the world from different backgrounds to take the principles of yoga off the mat.

In addition to P Money, the campaign also features athletes and artists including olympic volleyball player Kerri Walsh Jennings, a group of dancers from Mexico City – House of Apocalypstic, pro surfer Maddie Peterson, Chinese punk band drummer Atom, capoeira instructor Jian Pablico, and CJ Hendry.

Watch the campaign below now and push play above to watch P Money’s feature.

Production Company: Pulse Films
Editorial Company: Whitehouse Post