I love me a good lookbook! They tend to show awesome clothes, in awesome locations, with awesome models. So obviously I am a big fan of the upcoming Spring 2010 LRG collection lookbook. The as a whole has gone through some remarkably tremendous growth in the last couple of years emerging from a simple hip hop streetwear clothing company, to a brand that can hold its own. The Spring 2010 takes a classic approach to the collection, putting less emphasis on prints and more on cuts and quality, which ends up with an overall mature look, compared to previous seasons. The very stylish and beautiful photoshoot includes an entire plethora of famous skaters including Rob Gonzalez, Karl Watson and Kelly Hart and features up and coming artist Mike Posner, who got together for the shoot in beautiful Yosemite National Park. Check out the new looks, and I guarantee you will be seeing people rocking this gear within the next couple of months.