The first time I saw Mayer Hawthorne perform live it was at a very small and intimate venue in Toronto called the Drake Underground. Aside from the obviously amazing music, the one thing I noticed and became infatuated with at that show was the black LRG cardigan Mayer wore. I swore that one day I would have said cardigan, yet sadly, it was not meant to be. However, after watching the Fall 2011 LRG video lookbook below, I’ve found a new cardigan to swoon over, and yes it is also being rocked by Mayer Hawthorne.
Filmed on location in San Francisco, LRG presents their new Fall 2011 season collection in this minute and a half video lookbook. The video features musicians Mayer Hawthorne and Bilal, LRG snow team rider Chris Grenier and skate team riders Tom Asta, Felipe Gustavo, Karl Watson and Jackson Curtin rocking the LRG collection. Look for Fall 2011 to hit shelves real soon.