The French fashion house presents a special capsule collection to celebrate the Louis Vuitton 37th America’s Cup Barcelona sailing race, which will take place in Barcelona from August 29th to October 27th. Established in 1851, the America’s Cup is the world’s oldest international sporting trophy, and Louis Vuitton has sponsored the race for 40 years since 1983.

To mark the occasion, Louis Vuitton introduces dedicated men’s and women’s ready-to-wear clothing, bags and accessories, all capturing the energy of the premier sailing competition. Louis Vuitton’s emblems blend with bold colours and nautical codes in three themes: “Riding the Waves” for technical pieces, “A Day on the Deck” for sporty day wear, and “Elegant Summer Evening” wear. The pieces also feature the America’s Cup logo — the historical graphic ‘V’, a signature code developed by Gaston-Louis Vuitton,  framed by colour blocks of red, white, and navy — forms a recurring motif throughout.


Take a look at the cool nautical vibing collection above. A lot of these pieces will make for great summertime staples, the dimmer pattern shorts and shirt set. The colourful duffle and windbreakers are a deadly combination. The silk shirts. Wow!

The Louis Vuitton 37th America’s Cup Barcelona capsule collections will be available in-store and online starting on July 18th, 2024.