Louis Vuitton is taking its luxury game to the racetrack this November as Formula 1® returns to Las Vegas. From November 20–22, the city that never sleeps will host one of the wildest races on the calendar, and LV’s bringing a custom-made Trophy Trunk to celebrate the occasion.
The trunk, designed and handcrafted at Louis Vuitton’s historic workshop outside Paris, will hold the Grand Prix trophy, decked out in the brand’s classic Monogram canvas and a bold “V” that stands for both Victory and Vuitton. It’s part of the brand’s long-running tradition of creating special cases for major sporting events, from the NBA Finals to the FIFA World Cup.
To mark the moment, Louis Vuitton is also revealing new on-track visuals for the Vegas race, a sleek, high-speed rework of its logo that plays into the city’s neon energy and Formula 1’s 75th anniversary season.
This isn’t LV’s first lap around the circuit. The fashion house has been crafting trunks for Formula 1® since 2021, but Vegas, with its lights, chaos, and pure spectacle, feels like the perfect place to turn up the volume.
At the end of the day, it’s about two worlds that run on precision, style, and performance coming together, fashion and fast cars, meeting under the neon glow of the Strip.
Because in Vegas, and in Vuitton’s world, victory still travels in style.