Pharrell Williams continues to shape the Louis Vuitton men’s universe in his own image — and the latest piece is a standout. Enter the LV BUTTERSOFT Sneaker, a luxe, low-top runner crafted in ridiculously soft leather and debuted as part of the Fall-Winter 2025 Men’s Collection.
More than just another designer sneaker, the BUTTERSOFT blends streetwear ease with a dandy edge. It’s understated but elevated — the kind of shoe that moves effortlessly from gallery openings to late-night sessions. Available in 24 variations, the design spans rich neutrals, soft pastels, and monogrammed editions, all featuring Pharrell’s “Phriendship” silhouette on the tongue and subtle nods to LV’s craftsmanship heritage.
Built by Louis Vuitton’s Italian ateliers, the sneaker rests on a sculpted rubber sole inspired by the House’s iconic Damier pattern. The details go deep: hand-painted edges, leatherwork techniques borrowed from their bag archives, and a hidden embossed lobster at the heel — a playful Easter egg referencing Pharrell’s longtime creative connection with Nigo.
My personal favourite, and it’s purely my taste, is the monochrome silhouettes. The all black, all white, and tan leather are next-level elegant!
Callum Turner stars in the campaign, embodying the mix of elegance and offbeat cool that defines the collection — and the sneaker itself.
The LV BUTTERSOFT Sneaker is available for pre-order now via louisvuitton.com and the LV app, with an in-store release set for July 10.