Earlier this year, the French fashion house announced it would be collaborating with L’Oréal Paris for a luxe (yet affordable) lipstick collection.

Now, the official ad campaign for the debut range is here. Shot on a Parisian rooftop overlooking the Eiffel Tower by Spanish fashion photographer Nico Bustos, the ad features 12 diverse models including Lara Stone, Doutzen Kroes, Maria BorgesNeelam Gill, and Alexina Graham each donning one of the bold lipstick shades from the collection. Balmain creative director Olivier Rousteing is front and center.

In a statement, Rousteing said:

“No matter your origin, no matter your tribe, come together, be seen, be heard. United, we are invincible. Because we are all worth it.”

The L’Oréal Paris x Balmain Paris Color Riche collection is slated to launch at Barneys New York and online at lorealparisusa.com on September 20, prior to Paris Fashion Week.

Take a look at the image above.