Arguably, one of the hottest, buzziest designer brands in the world is Spain’s Loewe, under the creative direction of Jonathan Anderson. With the release of their Fall/Winter 2024 precollection campaign shot by legendary photographer Juergen Teller, you’d be hard-pressed to convince us otherwise. The campaign features Alison Oliver, Archie Madekwe, Daniel Levy, Enzo Vogrincic, Kit Connor, Lesley Manville, Sophie Wilde, and 070 Shake, all of whom were shot on location in a miniature town. Utilizing this distinct contrast between big and small, Juergen Teller controversially, with his iPhone in hand, explores the scales and proportions of the collection. Poses and situations reflect and augment the lines of the recollection with a mix of cropped and stretched-out shapes, outsized bows, and sculptural draping set against tiny town. The campaign also highlights the new editions of iconic bags, like the Flamenco Purse, Squeeze, Puzzle, and Hammock.
Take a look at the full campaign above and below.
