LOEWE has named Julia Garner as its first global brand ambassador appointed under creative directors Jack McCollough and Lazaro Hernandez. Ahead of their fall winter 2026 show in Paris this week the appointment signals a new phase for the House, rooted in craft, curiosity, and individuality.
Garner has described the role as deeply personal, citing a shared creative language and LOEWE’s instinctive, modern femininity. Known for her award-winning work on Ozark and Inventing Anna, she brings a disciplined, emotionally driven approach that aligns naturally with the brand.
“There’s something very moving about being seen in that way — about knowing they felt a connection strong enough to invite me into this new chapter of the House” – Julia Garner
She joins a growing roster of recent ambassadors, including Canadian actor Théodore Pellerin and Isla Johnston. Together, the appointments reflect LOEWE’s increasingly global perspective and its focus on distinct voices over uniform identities.