After a successful charitable launch to the TOMS for Target collection last year, Target announced their next designer collaboration with Palm Beach legend Lilly Pulitzer coming April 19th. According to Fashionista, the launch event earlier this week featured everything from apparel to dinner ware to lawn chairs to beach umbrella in never before seen signature Lilly Pulitzer prints.
The collection spans over 250 pieces and is targeting a whole new audience for Target this time around including women with curvaceous figures. According to Jane Schoenborn the VP of creative communications for Lilly Pulitzer, they “wanted [to] bring this story of Lilly Pulitzer — and how she created this style — to everybody” rather than the somewhat limited but insanely loyal well heeled beach lounger following.
Get excited below by flipping through some photos from the event below. Mark your calendars for April 19th now!