Vancouver based brand Lifetime Collective have dropped their Uniform Standard collection’s Fall/Winter 2012 Lookbook, and there are some real gems! The collection exudes modest simplicity, with quality being the primary selling feature of each jacket, whether you are looking for urban sophistication or functional coolness. Made with all the best materials to keep you warm, dry and looking cool. Watch the video lookbook below, then head on over to your local stockists to grab your Lifetime Collective jackets as well as through their online store.