Life + Times The Blueprint: Y-3

Celebrating their tenth anniversary this year, Y-3, the incredible collaboration between Yohji Yamamoto and adidas has become one of the most successful designer-sportswear partnerships to date. Jay-Z’s Life+Times took a trip to the Adidas Group Headquarters for an exclusive interview with Design Director Lawrence Midwood, who discuses the label’s history and how the tension between Yamamoto’s aesthetic and adidas’ expertise in technology influenced the Spring 2013 collection. It’s all very interesting. Watch below.