Levi’s premium line, Made and Crafted, sat down with their design director Miles Johnson to discuss and introduce the Spring/Summer 2013 collection. The video has Johnson discussing the brand’s obsession with materials, fabrics, construction, details, fit and heritage. Based and influenced by American aesthetics, the brand also takes design cues from its customers and wearers. Watch the video below and hear how the collection’s designs were conceptualized.
Levi’s Made & Crafted with Design Director, Miles Johnson