Laura Blokhina for Elle Denmark May 2011

Denmark Elle takes a gorgeous primary laden palette of clothes and calls them The New Chic for spring in their May issue featuring cover girl Laura Blokhina shot by Sigurd Grunberger.

Blokhina wears pieces by Gucci, Miu Miu, Cos, Benetton, Marc by Marc Jacobs, Chanel, and Jil Sander among others in front of a plywood backdrop that’s both industrial and fresh. Check out the full editorial and double cover below.