LACOSTE has released its first film in the brand’s communication history, a dramatic short titled Timeless.

The film is the heart of LACOSTE’s new advertising campaign and stars actors Damien Chapelle and Dorcas Coppin who experience love at first sight. Chapelle must travel through decades and generations to find her, and while the times change, his LACOSTE style remains timeless.

After premiering on May 22, the campaign will be shown on TV, online, and outdoor platforms and will be accompanied by digital ads and bumpers.

Watch Timeless above.