Kylie Jenner is continuing to build her incredible empire with a new line of merch and a new Instagram to go along with it. The teen titan revealed @thekylieshop yesterday (and the account already has over 500K followers) and began previewing pieces from her new line that will include tees, underwear, iPhone cases and a sock collaboration with brother Rob’s Arthur George imprint.

So far the designs look like a mix of vintage-rock-riffing logos as well as a bit of self-deprecating humour, including references to Madeintyo’s lyrics about her controversial, cosmetically-enhanced facial features and her famous quote about “realizing stuff.” This will be Kylie’s first standalone collection separate from her sister Kendall (they collaborate on the approriately named KENDALL + KYLIE line) and separate from her collaboration with PUMA. Peep some of the previewed pieces here, and watch for the first drop of loot on December 10 at

kylie-jenner-merch-shop-2 kylie-jenner-merch-shop-3 kylie-jenner-merch-shop-4 kylie-jenner-merch-shop-5