Instagram influencer and streetswear model Emily Oberg will join the KITH empire as new creative lead for its female division.
KITH founder Ronnie Fieg launched KITH Women over one year ago, and handled creative for both his men’s and women’s collections. Canadian-born Oberg will now oversee the women’s brand, handling everything from product development to production.
Speaking about Oberg’s hiring, Fieg said:
“I feel like the women’s side needs a voice and direction from somebody who will be wearing the product. We think that Emily represents the youth and has her finger on the pulse… she has great taste and I think she fits our aesthetic and where we’re going as a brand.”
We’re patiently awaiting KITH Women’s first drop under Oberg’s helm.