Reebok Classics is launching the final installment in their photography series with acclaimed director Nabil and Grammy Award winning artist Kendrick Lamar. The finale takes the shots from the previous black and white campaign, which featured Kendrick in his Classic Leather Perfect Split pack, and brings them to life with colour.
The campaign was shot entirely on vintage camera equipment to celebrate creative artforms in their most real, original and unique formats. This has resulted in a series of beautifully candid and nostalgic portraits of Kendrick at his most characterful, in a range of posts that are natural and reflect the many different aspects of his personality.
The Classic Leather Perfect Split pack brings all the different sides of Kendrick’s personality to life, as the silhouette’s white and stone base is updated with contrasting colour blocked accents, alongside a split rubber outsole that combines retro GUM and contemporary ICE. The pack is available now at select stockists worldwide, as well as Reebok’s online store.