Kendall Jenner is front and center for La Perla’s latest ad campaign.

Set in a kaleidoscopic world of an English pop art garden, the campaign, directed by La Perla’s creative director Julia Haart, was inspired by the works of Georgia O’Keeffe and Peter Marx.

The ready-to-wear pre-fall collection features gorgeous floral-printed lingerie sets and swimwear as well as the new La Perla slip dress and a limited-edition haute couture crystal embroidered dress.

Take a look at some of our favourite shots from the vibrant campaign below.