Justin Bieber’s “Purpose” merch was a huge hit last year, spawning a collaboration with Barneys, a VFiles pop-up and even more affordable versions for the likes of Forever 21 and H&M. It looks like Justin Bieber isn’t done with us yet, and just announced another collection of “Purpose” merchandise, this time in support of his stadium tour happening throughout Summer 2017.
In the just-released lookbook 19-year-old photographer Samuel Trotter, we see that the new collection includes T-shirts, sweatshirts, sweatpants and the like in a colour palette of white, black, grey and blue. Bold text including the words “tour,” “team,” and “stadium” are splashed across the pieces.
The Purpose Stadium collection will be available on the European and North American legs of Bieber’s tour, with the Pinkpop Festival in Landgraaf, Netherlands scheduled as the first event it will be on sale. The collection will also be available on purposetourmerch.com in the coming months.