Rising Toronto artist Juice has followed up his viral debut single, “Mopstick,” with a brand new track/video pairing titled “Run It Up.” A young hip-hop artist hailing from Moss Park, Juice showcases his talent with relatable lyrics about the everyday struggles and triumphs of urban youth.

In 2017, the young rapper was a member of the 13th round of Toronto’s The Remix Project and upon graduation formed Currency Records with three childhood friends from the neighbourhood. His debut effort is currently sitting above 200k views on WorldStarHipHop’s YouTube page and this new release is poised to elevate Juice’s buzz even more.

Watch the video for “Run It Up” above and stay locked to Juice’s Instagram page for more.

Photo by David Del Rosario