Prove your humanity


Mountain Dew has launched a new creative initiative titled “The Courtside Project” intended to celebrate the NBA through art. The first release from the campaign is a new track from Joey Bada$$ called “Victory.”

The song features crisp boom bap production from Kirk Knight and 1-900 and finds Joey rapping about overcoming competition and pursuing dreams. There are a number of basketball references so listen closely.

Listen to “Victory” below.