Last night at the half way mark of Toronto Fashion Week we attended the always highly anticipated Joe Fresh Spring Summer 2014 presentation. Joe Mimram seemed to be rather enamoured by the shade of indigo, which was generally the colour that was seen throughout the collection. The colour saw many applications throughout the collection most notably on denim, sheer, metallicized fabrics, textures, and leather. Pops of crisp white, electric red, whitened silver, camouflage, and floral print punctuated the look for spring which of course was bound together by their signature orange soles.
While we half expected a super colourful spring from Joe Fresh, we were delighted by it and look forward to shopping all these runway looks come 2014, particularly the silver leather moto jacket, the floral pants, and that sparkly tinsel tee.
Take a look through our runway images below and keep your eyes out for Canadian super model Heather Marks.