JENNY BIRD Launches Diffusion Collection with Indigo


Today the beloved Toronto jewelry designer Jenny Bird has announced her first ever diffusion collection in parnership with Indigo. The 24-piece collection entitled Modern Pearl and is at once feminine as it is bad ass with “bitchy pearls,” layered chains, and edgy mixed metals seen throughout the range. “When designing, I focused on women who exude a modern, feminine style like Cate Blanchett,” said Bird. Taking inspiration from Indigo’s modern romantic she went on to say, “it was such perfect timing with pearls having a moment in fashion jewelry, so I decided to explore blending my brand’s attitude with the sophistication of the pearl.”

From necklaces to bracelets and earrings to earring crawlers (so hot right now), the collection ranges in price from $29 up to $98 Canadian and is available starting today at as well as at Indigo’s Toronto Eaton Centre, Bay & Bloor locations in Toronto as well as their Granville store in Vancouver.