This fall, classic french sportswear brand Lacoste is getting an artsy makeover of its iconic crocodile logo. The updated logo comes courtesy of graphic designer, illustrator, photographer, director, and fellow Frenchman, Jean-Paul Goude. Taking the world-famous, instantly recognizable and much-beloved crocodile, and applying his whimsical design to jackets, bags, wallets and of course Lacoste’s signature polos.
The special collection is set to hit retailers this November. Take a look at the full upcoming range below.