Drake doesn’t own Toronto. I love Drake. We love love Drake. Drake is great #VIEW etc. That being said, there’s lots of great talent in this city and the kid might want to watch out. Jazz Cartier has dropped a double feature video for Hotel Paranoia hits “Red Alert” and “100 Roses” and not only is it oh so dope, it’s a whole 360 experience. Last year Björk made a sweet 360 video for “stonemilker” and now Jazz Cartier has taken this new music video format to a whole new level. As Cartier told Complex…
This one took months of planning before we actually shot it. Jon Riera came to me with the idea and after countless meetings we came to the conclusion that we wanted to expand the vision and make the video entertaining at all times.
And entertaining at all times is it. You can check out the 360 degree experience above via desktops on Google Chrome and Firefox, on your smartphone through the YouTube app, and on any type of VR headset.
Hotel Paranoia is out now. Listen to it here.