Jack Ü and Justin Bieber shared the music video for their astronomical hit “Where Are Ü Now.” It’s one of Everything Skrillex, Diplo, and Bieber touch is gold and this track is seriously great. Tender, honest lyrics paired with excellent production make this by far the best track on the album. A few weeks ago, they asked fans to submit fan art and come to a gallery in LA to doodle for a bit. We see they’ve incorporated some of those designs in the video, over footage of Bieber singing to the track. They also added in footage of fans in the gallery. Watch “Where Are Ü Now” above.
Jack Ü shared a message about the music video on their Facebook:
We are being overwhelmed, in a good way, by the success of “Where Are Ü Now” with Justin Bieber, so with the video we wanted to just take it back to the beginning of the record & essentially create an ode to our fans. Doing what we do, it’s entirely all about the fans. We walk a fine line by being “famous” and in the public eye but we are only here because of you, the fans. Justin wrote this record during a tough time in his life and it comes to us that sometimes, as artists, we are also just objects and we have to take that as much as we have to use that to create. We all do this for you, respect that you put us here and it’s Ü that made the video.