For their holiday 2016 catalogue, J.Crew travelled north to Southern Alberta where they shot the coveted monthly ‘Style Guide’ in Canada for the very first time.

The team went fly fishing in Bow River, waded in the turquoise waters of Moraine Lake and paddled around the iconic Lake Louise in a 100-year-old heritage canoe. Oh, Canada!

Dropping this week, the issue features holiday looks for men, women and children, now available online at and at J.Crew locations across Canada.

See some of our favourite shots from the catalogue below.