via Swipelife
Dutch label J.C. RAGS has released their Spring/Summer 2010 Collection lookbook for us all to gaze upon. RAGS takes it back to basics with their smart, utilitarian, and a somewhat industrial approach to their designs which seems to take its queues from the understanding that denim is part of a workwear culture that has existed way before the jean became the fashion statement that it is today. With that being said these jeans are still a fashion statement and don’t come any cheaper then your standard designer denim brand. Also notice the t-shirts, polos, outerwear, sweaters, in the collection.
