H&M has released its next collaboration set for fall with beloved Parisian designer Isabel Marant. Inspired by her effortless french energy and style, the collection will embody that chicness Parisians, like Marant herself posses, mixed with urban attitude, rock & roll, and boho elegance.
Dropping on November 14th around the globe in 250 stores, the collection will consist of clothing and accessory pieces for women, teenagers, and Marant’s first ever foray into mens clothing.
Marant had the following to say about the collaboration:
“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honour. I aim at creating something real – something women want to wear in their everyday lives, with a certain carefree style. I think this is very Parisian: you dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality,”
Watch the teaser video below and mark those calendars for November 14th!