If the zombies don’t get to us first, Instagram is bound to take over the world, and this Marc by Marc Jacobs campaign for the fall winer season is proof of that. Starring not models, actresses, or socialites, but kids, from Instagram!
For the first campaign with Katie Hillier and Luella Bartley at the helm of the brand, they casted through Instagram using the hashtag #CastMeMarc and after narrowing it down to 70,000 entrants, thirty finalists were selected from all over the world and flown to New York where nine people made the cut.
Shot by David Sims the campaign hasn’t been fully revealed yet, but will be come August, and we like the look of it so far.
Check what’s out so far below.