No, this is not another weird IKEA “FRAKTA” Bag bootleg – Virgil Abloh’s OFF-WHITE and the iconic houseware purveyor have announced a collaboration. A real one.
On its website, IKEA says of the collaboration that “together, IKEA and OFF-WHITE look for ways to help create a home for millennials who are just starting out their lives.”
Speaking on the collaboration, Abloh said:
“We’re looking at that first phase of adult life, when you start making purchases for your space. Largely people grow up in their parents’ environment. They’ve never had to consider furniture. Then when they’re off on their own and have their own aesthetic, what are their first purchases? I’m interested in thinking about how those purchases are informed. I love working with the best in class of any genre. IKEA is a brand that spans generations – that stands for something. To give this collection a young approach and pay respect to that DNA is my goal.”
There’s no word on a drop date for the collaboration or what exactly the collection will entail, but being that Virgil is both an architect, furniture designer and clothing designer of one of the world’s most influential streetwear brands, it’s safe to say that this is exciting news. Check out some previews shared on Instagram by both IKEA and OFF-WHITE below.
Some of you guessed it! @virgilabloh @off____white prototyping a fresh take on the FRAKTA bag in IKEA’s very own prototype shop in Älmhult. “We’re in a moment where IKEA is transcending, and people are bringing this “do it yourself” culture” to the blue bag. What I’m most interested in is doing that process in partnership with the brand. It’s allowing me to put my opinion on a classic. It’s unique, and distinctly as much of off-white as it’s IKEA”. Photo @piotrniepsuj . #IKEAtoday #Collaborationpartner