Iconic Japanese streetwear brand ICE CREAM, a subdivision/offshoot of famed BBC teamed up with dope as funk photographer Lloyd Pursall for their new “Sprinkle” collection editorial. to highlight select pieces from the streetwear brand’s “Sprinkle” collection. To highlight the unique offering from the brand, the collection was shot against a desert backdrop to help accentuate the colourful pieces. Featuring tees and crewnecks with a comically bold skull and crossbones graphics, and cartoonish ice cream cones, the collection also includes a denim sherpa jacket, cowboy hats, and jeans. Look through the lookbook below and purchase pieces from the collection at the BBCICECREAM webstore.