For Spring Summer 2026, ICECREAM shifts its focus squarely onto denim. Long connected to American youth culture, mid-century nostalgia, and the charge of early 2000s streetwear, the fabric steps back into the spotlight as a core statement rather than a supporting player.
Here, denim works as a surface for experimentation. Bold washes, textured treatments, archival typography, and signature graphics draw on the brand’s early DNA without getting stuck in it. The references lean into a romanticized America of neon-lit drive-ins, drag racing, and car club culture, with an undercurrent that recalls American Graffiti’s stylized take on youth in motion.
Silhouettes draw from workwear and industrial uniforms, giving the collection a grounded edge. Western cues and mid-century Americana details add context, while embroidery, graphic overlays, and all-over treatments bring texture and attitude. The result feels lived in and direct. Denim here is not precious. It is meant to be worn hard, broken in, and carried forward.
