Ice Cream 2010 Fall/Winter Lookbook

via Hypebeast

Taking a more colourful and vibrant approach to the Fall/Winter collection than its BBC counterpart, Ice Cream has finally reveals their looks from the brand’s upcoming range. Emphasizing their naturally playful nature and colourful street style, Ice Crean features more staples than we usually expect to see from Ice Cream, including classics such as graphic tees and crewnecks, along with chinos, denim, and footwear, all of which feature matching accessories. These and the BBC collection should be hitting stores in the coming weeks as well as the BBC/Ice Cream online store.