The Sidewalk Hustle team headed down to Long Beach, California for the second annual ComplexCon. Partnering with Shopify to see the future of commerce we caught all the magic of the 2 day event. Featuring appearances from Big Sean, Andre 3000, Playboi Carti, Machine Gun Kelly, Jaden Smith, and a ton of super cool, ultra limited edition streetwear releases. It was a wild weekend to remember!

To help fuel innovation and creativity, Shopify provided 10 influential brands with the unique opportunity to sell at ComplexCon. Appropriately named the TEN, each of these hand selected brands brought their vision to life for the first time at the ComplexCon Marketplace. The energy was incredible as all these places flexed their wares to a receptive new IRL audience.

Also throughout the weekend Shopify’s Frenzy was doing a series of product drops that allowed people walking around ComplexCon to purchase super hype products without having to wait in line for hours. With limited edition pieces from Takashi Murakami, Noah, BBC, and more, the attendees had the chance to cop some fire in a very democratic way. 

Relive the whole weekend now by hitting play on the video below.