Hunter Original Fall Winter 2014

Hunter Original Fall Winter 2014

Just in time for the rainy part of summer Hunter has released their new ultra playful campaign for the fall winter season! Starring a slew of models and animals including ducks, lambs, foxes, and pigs, the campaign colourfully highlights the brands British heritage through their footwear, ready-to-wear, and accessories.

Launched at their runway show at London Fashion Week back in February under the creative direction of Alasdhair Willis, the campaign was shot by Viviane Sassen in the “mountainous background [of] the Isle of Skye, Scotland,” according to the press release. 

Willis had the following to say about the collection:

I wanted to do this while simultaneously remaining true to all the traditional touch points of the brand: the great British landscape, the challenges of extreme weather and journeys of discovery – all explored through a fresh, relevant and modestly humorous creative treatment.

Watch the behind the scenes clip of the campaign below.