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Hunter Boots is headlining the festival game by quickly becoming the world’s leading Festival brand- who doesn’t need a pair of Hunter Wellies during festival season? The brand has launched an insanely clever and funny project that’s witty, charming and interesting; they’ve set up the “World’s Smallest Festival” inside a port-a-potty, located inside their London Regent Street store. This port-a-potty is the worldwide icon for festival life, and inside are everything you’d see at a festival: grass, mud, and live music. Inside the portable festival are stickers, GIF screens showcasing festivals from around the world, festival programs and typical festival giveaways from wet wipes to rain ponchos.

Cheeky and cute, the brand is working towards its 2016 goal of engaging their customers in creative ways and the World’s Smallest Festival may be their best idea yet. Visit the World’s Smallest Festival from June 9th to June 12th at the Regent Street location, and visit hunterboots.com/festival to find out where this portable party will turn up next.