Hood By Air Fall/Winter 2014 “FUCCBOI” Film


After their New York Fashion Week showing of their Fall/Winter 2014 collection, Hood by Air has debuted their “FUCCBOI” film featuring the same collection. We have affectionately dubbed the works a “grudge musical,” as it focuses on movement, dance and drama, all while challenging what’s considered normal streetwear. Presented by SHOWStudio and created by Matthew Williams and Jack Heller, HBA founder, Shayne Oliver, couldn’t be more happy with the result. Oliver said it’s for “all the FUCCBOIs who shred the status quo with aggression and lush energies.” Well, sh*t.