H&M x Brick Lane Bikes (BLB) Capsule Collection Video

H&M has teamed up with east London underground custom bike shop Brick Lane Bikes to create a special Capsule Collection. Designed by H&M and tested by Brick Lane Bikes, each piece has all the technical details needed for better cycling, with the versatile city cyclist style that can be worn all day long. From water repellent rider jackets and articulated blazers to vintage-inspired bike jerseys and caps, the eleven-piece collection combines fashion with functionality. Made entirely from more sustainable materials as part of H&M’s Concious work, the collection will be available in around 180 stores and on-line on March 7th, 2013. Watch the video below.